Corporate Social Responsibility is moving up the business agenda with customers demanding to know your credentials. Find out how to implement it and reap the benefits to your bottom line.
Think of it as a business opportunity
The first step is to acknowledge that the principles of CSR are here to stay and are increasingly important to consumers and business alike. Approaching it as a business opportunity makes good sense.
Leadership is key
Someone has to be responsible for CSR so, if necessary, appoint someone. They must champion CSR – driving thinking and activity throughout the company.
Be proactive
Don’t wait for bigger businesses to lay out their CSR requirements; bring some of your own to the table.
Identify your priorities
Look to your core business to determine where you can have the most impact.
Don’t forget suppliers
Think about your supply chain, eg what their labour sources are and what their recycling policies are like.
No “green-washing”
Don’t ‘white-’ or in this case ‘green-wash’ your products. They must comply with CSR principles.
Think of the measurements
Once you’ve decided on your starting point, put some measurement in place. Being able to gauge the progress you’ve made is really important if you’re tendering for a contract, as well as having a big impact on morale.
Set yourself tangible goals
Start simple; for example, organise a lift scheme, recycle your printer and toner cartridges, or replace all your lighting with low energy lightbulbs.
Think engagement
Look at how you can engage your employees. Set up a payroll giving scheme. or create initiatives that encourage responsible behaviour among staff (for example, rewarding them for cycling to work), or by forging links with local charities.
Get free advice
For free advice to get you started, try Defra, The Carbon Trust, Green Office, the Energy Helpline, Envirowise, and Fairtrade.
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