Everyone knows that the best kind of marketing is word of mouth – and in the internet age, word of mouth travels even faster than ever.
If you’re a small company, getting engagement from bloggers can be a simple, cheap and effective way of winning advocates who will use their word of mouth influence to spread your brand far and wide.
But it’s not as simple as sending out a press release – which is why we’ve written a guide to winning the engagement of bloggers, which you can read by clicking the link above. We’ve also got advice from two experts – Chris Reed of PR company Fishburn Hedges and Danny Meadows-Klue of Digital Strategy Consulting – on the right and wrong way to approach bloggers.