Author: Ian Betteridge
Date: 10/02/2010
Even in tough economic times, slashing your marketing budget isn't always the right approach. However, the recession will have focused the minds of every company on ensuring that whatever you spend has accountable return on the investment.
Given this, it's interesting that digital marketing is on the increase this year, with offline marketing channels like direct mail, telemarketing, print media, television and radio likely to decrease.
The digital channels that most companies are interested in appear to be search engine optimisation (SEO) and "offsite" social networks (like Twitter and Facebook), all of which are seeing marketing spend.
But how do you make sure that your SEO campaigns are effective? It's worth starting with our article on getting the most from search engines or, if you have already begun an SEO campaign, watching our series of videos from BT SEO expert Faith Evans. And, if you're curious about using social networks for your business, we posted some simple ideas for using social networks last year.