Dragon's Den star Peter Jones is to lead an academy which aims to help young entrepreneurs learn key business skills.
The star of BT Business' "Gremlins" ads is to head up the National Skills Academy for Enterprise, which will offer courses for about 11,000 youngsters aged between 16 and 19.
The company is one of four new academies which will receive government funding to the tune of £30 million, with the aim of fostering key skills in young people across a range of areas.
Jones told BBC News: "If our kids now can grow up and actually be totally educated about how - not just the economy operates - but actually how businesses function, all those people sitting at home worried about their money are going to be actually making much more educated guesses about what to do."
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