2008 Home Business Report offers the reasons why home business is proving to be such a popular way of working and show the range and diversity of what’s happening behind residential doors, by profiling 16 home business owners. They show that regardless of age, gender, background or location, anyone can turn a hobby, skill, or a gap in the market into a thriving business run from home. They also speak of their confidence and plans for the future.
The report provides primary data from our Home Business Survey that asked questions across three categories of business, lifestyle and technology. The results show the motivations of home business owners, who they turn to for advice and their aspirations. As well as commissioning our own research, we reference data from third parties; research published in the past year from telecoms companies, academics and government departments, all pointing to growing size and influence from the home business sector.