The prestigious panel comprising
- Martha Lane Fox, co-founder of lastminute.com and non-executive director at Marks & Spencer and Channel 4 and the governments Digital Inclusion champion.
- Nicola Millard, BT’s Customer Experience Futurologist.
- Jaakko Alanko, Managing Director of McCann Enterprise, one of the world’s leading brand consultancies, and
- David Cotgreave, Head of Strategic Consulting at BT Engage IT.
discussed how creating a compelling customer experience can help businesses produce not just happy customers but advocates - that special breed of customers who will not only recommend you to others, but evangelise about your products. The panel also explored how great technology has to combine with great employees in order to create the best customer experience. Only then will your customers market your business for you.